Advertise with the power of a strong brand
When you demonstrate appreciation you create a sound basis for good relationships. Most people may know the price of a thing, but it's rare that they understand the value behind it. And that's exactly what each individual LAMY product represents. It embodies strong values and so makes an excellent token of esteem and appreciation.
Whether it's as a gift for customers or employees, or as giveaways in conference rooms, LAMY gives you brand image transfer with strong symbolism. Plus you have the option of customising the product that you select, making it even more unique.
A LAMY pen is many things, but it's never about hype. And we prove it again and again – with high quality products which the recipient is guaranteed to enjoy for years to come. Because around the world the LAMY brand stands for high-quality designer writing tools with a timelessly modern aesthetic and perfect functionality, innovative surfaces and extraordinary colours.
Exclusive and only for this 2019 Bauhaus anniversary year: Lamy is celebrating a unique combination of accomplished design, functionality and quality with this one-of-a-kind special edition. The elegant deep blue of the LAMY 2000 blue fountain pen’s brushed polycarbonate body is in perfect harmony with the objectively cool optics of the stainless steel grip. This anniversary edition is limited to a total of 1,919 individually numbered fountain pens.
Available from September 2019
This fountain pen is presented in a sophisticated gift box including notebook – an exclusive set for connoisseurs and only available in this anniversary year. The cover and all of the notebook’s pages as well as the folder in the rear cover are made of high-quality Gmund paper from the Bauhaus collection. The pages are white and have a grammage of 120 g/m2. They are divided into different sections
with alternating soft grey ruling. The pen can be attached to the book using the pen loop. The folder at the rear of the book can be used for the storage of small keepsakes. The notebook stays securely shut thanks to its looping elastic band. Two different-coloured textile ribbons are used as practical bookmarks.
In the early 1960s, the then Marketing Manager, Dr. Manfred Lamy, was looking for a new long-term strategy that could help establish the LAMY brand’s market position. Design proved to be the niche he was looking for: a great admirer of the Bauhaus, he studied the various ranges of products created by brands such as Braun and Olivetti, who were then developing groundbreaking approaches to industrial design.
Photo Credit: Uli Maier
So it was almost as though fate intervened when shortly afterwards he met a designer formerly employed by Braun, Gerd A. Müller. They soon came up with a joint project: to design a fountain pen in the Bauhaus tradition. The LAMY 2000 was the first Lamy writing instrument to have been produced in collaboration with an outside designer. It was groundbreaking not only in terms of its impact upon the brand’s future design idiom, but also for the way the partnership with Gerd A. Müller forged a design process that put huge value on interpersonal communication.
Limited edition: LAMY dialog urushi
Urushi is a material full of contrasts. This natural lacquer which has been used in East Asian arts and crafts for millennia is distinguished by its exceptional sheen and unique depth of colour which is created through the application of many, very thin layers. The LAMY dialog urushi edition which is limited to 33 sets captures the fascination of this characterful material in a unique tetralogy.
Each of the 33 sets includes four elegantly finished fountain pens – four interpretations of the LAMY dialog 3. The guiding theme of the LAMY dialog urushi edition is a subject which is as timeless as it is universal: the four seasons with their own individual moods. Spring, summer, autumn and winter as the symbol for the eternal cycle of life.
Available end of 2019
The Japanese term urushi” describes the material – often also called Japanese lacquer or Chinese lacquer – as well as the technique with which it is processed and applied. Urushi has a millennia-old tradition in the East Asian region, in particular in Japan, China and Korea, and has been preserved as part of the countrys’ cultural heritage to the present day. This natural raw material – the sap of the east Asian lacquer tree – is exceptionally precious as its extraction is only possible by hand and in very small amounts.
Traditionally, exclusive daily objects, in particular, are finished with urushi, for example bowls, plates, chopsticks or caskets whereby the lacquer has a protective as well as representative role. It is usually applied to materials such as wood, bamboo and metal although it can also be applied to textiles and leather.
The application of the lacquer to an object often occurs over long periods of time, sometimes even years or across generations: several base layers are followed by many, very thin layers of lacquer of which each one has to harden and be polished. Once the lacquer has hardened, which is usually triggered by humidity, urushi is more or less indestructible”. In Japanese mythology the material is therefore often also associated with immortality and regarded as an elixir of life.
The edition has been designed and artistically realised by urushi master Norihiko Ogura from Japan (summer) and Manfred Schmid from Germany (spring, autumn and winter). Hereby urushi is, as a traditional craft and material, reinterpreted: with an innovative combination with stainless steel as well as processing methods which the participating artists developed themselves and used for the first time with the LAMY dialog 3.
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